March 26, 2013

DigiVive's nexGTv to stream Pepsi IPL 2013 on mobile phones

DigiVive’s mobile TV service nexGTv has won the official mobile streaming rights for the Pepsi IPL 2013. The company has also tied up with Times Internet for the broadcast. With a total of 76 matches, the IPL will begin April 03 and go on till May 26.

nexGTv users will be able to catch all the action on the go as well as the match repeats and highlights from video-on-Demand section. Pepsi IPL channel will be clubbed into existing subscription packs of nexGTv, hence users can watch it by subscribing to these packs.

The service can be availed by sending a SMS mytv to 58888, or from any of the app stores and from the nexGTv website

Digivive claims its nexGTv mobile TV service has already been activated by more than 9 million users and on an average there are 25,000 downloads everyday. The company reveals the company registered a massive traffic and traction after bagging rights to stream live T20 World Cup on nexGTv.

“Cricket is not just a sport in India but the real source of entertainment with lot of emotions involved. This is ‘the real content’ desired by users. We have witnessed immense success during last cricketing actions that were streamed live on nexGTv. Streaming all the 76 matches of IPL is yet another step towards our commitment of delivering best possible service and content on our mobile TV platform,” says G.D. Singh, director, DigiVive.

Speaking on the partnership, Satyan Gajwani, CEO, Times Internet, said "Sports, and cricket in particular, is a strong area of focus for us. Partnering with nexGTV is a step forward for us in bringing IPL 2013 to cricket fans across mobile devices, allowing them to catch the IPL action anytime, anywhere. The last few years have been promising and we hope for higher engagement with mobile cricket’s fans this year".

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